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Privacy Policy

Effective Date: 06 Dec 2025
Company: DesignlensUX Studio Private Limited
Email: privacy@designlensux.com
Registered Address: Kangra, Himachal Pradesh, India

1. Introduction

DesignlensUX Studio Private Limited (“Company”, “we”, “us”, “our”) operates AI-powered UI/UX benchmarking and analysis services, including website evaluations, user journey insights, detailed UI/UX reports, website designing services and UI testing.

This Privacy Policy explains how we collect, use, store, disclose and protect your Personal Data when you:

  • Visit our website designlensux.com

  • Create an account or log in

  • Use our AI-powered benchmarking, reporting, or design tools

  • Pay for our services

  • Contact us or subscribe to emails

By using our site or platform, you agree to the practices described in this Policy.

2. What Personal Data We Collect

We collect the following categories of data:

2.1 Information You Provide

  • Name

  • Email address

  • Phone number (if provided)

  • Account login details (username, password — encrypted)

  • Contact form submissions

  • Payment-related information (processed via Razorpay; we DO NOT store card/bank details)

2.2 Automatically Collected Data

Collected through cookies, analytics tools and hosting services:

  • IP address

  • Device and browser information

  • Operating system

  • Approximate location

  • Pages visited, interactions, session duration

  • Traffic source

  • Error and performance logs

Tools used for this include Wix Analytics, Google Analytics, Google Tag Manager, Google Cloud, and Razorpay’s system logs.

2.3 AI Platform Usage Data

When using our platform (benchmarking, UX analysis, etc.), we may collect:

  • Website URLs you submit

  • Interactions with AI tools

  • Uploaded design files

  • Benchmarking metrics and insights

  • User journey behaviour summaries

  • Technical logs for improvement and security

2.4 Cookies & Tracking

We use cookies for:

  • Website operation

  • Analytics

  • Performance optimization

  • Security

  • Marketing and remarketing

You can manage cookie preferences via your browser.

3. Why We Collect Personal Data (Purpose of Processing)

We process Personal Data for:

3.1 Providing Services

  • Creating and managing user accounts

  • Delivering AI-powered UX benchmarking

  • Running analytics, reports, user journey insights

  • Processing payments via Razorpay

3.2 Improving Our Platform

  • Enhancing AI models (Vertex AI, Gemini, ChatGPT, etc.)

  • Debugging, performance optimization

  • Feature development

3.3 Communication

  • Customer support

  • Service updates

  • Transactional emails

  • Newsletters and marketing emails (with opt-out option)

3.4 Legal & Compliance

  • Prevent fraud

  • Secure the platform

  • Respond to legal or regulatory requests

4. Legal Basis (For GDPR / International Users)

While we currently operate in India, we follow global best practices for future expansion (APAC, Middle East, SEA, EU).

Our legal bases include:

  • Performance of Contract (when you create an account or buy a service)

  • Legitimate Interest (analytics, platform improvement, fraud prevention)

  • Consent (marketing emails, cookies)

  • Legal Obligation (financial compliance, security)

5. Payment Processing

Payments are handled securely through Razorpay.

  • We do not store card numbers, CVV, UPI IDs, or bank details.

  • Razorpay’s own privacy policy and security standards (PCI-DSS) apply.

6. Sharing of Personal Data

We never sell your Personal Data.

We may share data only with trusted third parties required to run our services:

6.1 Service Providers

  • Wix (website hosting)

  • Google Cloud Platform (servers & storage, located in the US)

  • GitHub (code hosting; no direct user data stored)

  • Google Analytics + Tag Manager

  • Razorpay (payments)

  • LinkedIn Ads (if retargeting)

  • OpenAI, Gemini, Vertex AI (when processing data through AI models)

  • Google Workspace (business email and documentation)

All third parties are bound by confidentiality and security obligations.

6.2 Legal & Compliance

We may disclose data if required by:

  • Law

  • Court order

  • Government authority

6.3 Business Transfers

If we merge, acquire, or restructure, data may transfer to the new entity under the same privacy protections.

7. International Data Transfers

Because we use Google Cloud, Wix, OpenAI, and other global services, your data may be transferred or stored outside India, including:

  • United States

  • European Union

  • Singapore

  • Other APAC regions

We ensure appropriate safeguards such as encryption, secure protocols, and compliance frameworks.

8. Data Retention

We retain Personal Data only as long as necessary:

  • Account information: until account deletion + 12 months

  • Analytics logs: up to 12 months

  • Payment records: as required by Indian law

  • AI usage logs: up to 6 months

  • Support communications: up to 24 months

After retention expiry, data is anonymized or securely deleted.

9. Your Rights

Depending on your region (India, Middle East, SEA, EU), you may have rights to:

  • Access your data

  • Correct inaccurate data

  • Delete your data

  • Restrict processing

  • Withdraw consent (e.g., marketing emails)

  • Request a copy of your data

  • Object to certain types of processing

To exercise these rights, email privacy@designlensux.com.

10. Data Security

We implement multiple safeguards:

  • SSL encryption

  • Secure hosting on Google Cloud & Wix

  • Regular audits

  • Access controls

  • Monitoring & threat detection

  • Secure payment handling through Razorpay

No online system is 100% secure, but we take all reasonable measures.

11. Children’s Data

Our platform is not intended for children under 13.
We do not knowingly collect data from minors.
If you believe a minor has submitted data, contact us for removal.

12. Marketing Communications

With your consent, we may send:

  • Newsletters

  • Product updates

  • Offers and insights

You may unsubscribe anytime by clicking Unsubscribe or emailing us.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
We will notify users of any material changes via:

  • Email

  • Website notice

  • Updated “Effective Date”

14. Contact Us

If you have questions or requests regarding this Privacy Policy, contact:

📧 privacy@designlensux.com
🏢 DesignlensUX Studio Private Limited, Kangra, Himachal Pradesh, India

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