22%
So she bounced.
She arrived curious and slowly started to understand the brand — then left without a clear next step. That's not a taste problem. That's curiosity leaking before it becomes revenue.
Where the confidence leaked
Fix these 👇
Turn the hero into a proposition
Answer three things upfront: what Aulerth is, why not gold, and where a new shopper should start.
Keep shopping controls visible
Sticky search and navigation matter because intent rises after the user scrolls and understands the story.
Move the why above clearance
Before discounting, explain the value: designer-led, semi-precious, conscious materials, and 22kt gold plating.
Make the story visual, not textual
Turn long paragraphs into proof cards, material closeups, designer moments, and real products with starting prices.